Staff Reports
Former President Donald Trump has made a comeback on X, the platform formerly known as Twitter, to rally support for his 2024 presidential campaign. The last time Trump ventured into the digital realm was in August of the previous year, when he made headlines for sharing his mugshot—an image that, regardless of context, became a symbol of resilience for many of his supporters.
On Monday, he released a two-and-a-half-minute campaign ad that masterfully highlights his presidency from 2016 to 2020. In this well-crafted advertisement, Trump reflects on his tumultuous time in office and notes that the FBI organized a raid on his Mar-a-Lago residence. Rather than wallow in bitterness, Trump has turned this intrusion into a rallying cry, emphasizing that the only crime he has committed is defending America against those who wish to dismantle it. The ad captures the essence of Trump’s appeal: he frames himself as the ultimate defender of freedom, standing in the way of a system that wants to silence the voice of the people.
Trump’s message is clear: when an establishment that is supposedly enamored with democracy turns against a former leader, it is not just an affront to him; it is an attack on all Americans. His spirited defense resonates with those who feel they are also under fire from a government that seems to prioritize bureaucracy over citizens. Through his powerful rhetoric, Trump asserts that he will not back down, insisting that the fight isn’t solely for him—it’s for everyone who believes in the America he envisions.
Are you better off now than you were when I was president?
Our economy is shattered. Our border has been erased. We're a nation in decline.
Make the American Dream AFFORDABLE again. Make America SAFE again. Make America GREAT Again!
— Donald J. Trump (@realDonaldTrump) August 12, 2024
The ad concludes with an optimistic declaration that America will restore its greatness come November. This proclamation is more than a mere catchphrase; it’s an invitation for Americans to envision a future where they can reclaim the American Dream from a government that has put it out of reach for far too long.
In a follow-up tweet, Trump posed a poignant question: Are Americans better off now than they were during his presidency? The answer is glaringly obvious for many; with a shattered economy, a porous border, and a nation in apparent decline, the need for a return to his leadership has never been more urgent. Trump’s slogans, “Make the American Dream AFFORDABLE again,” “Make America SAFE again,” and “Make America GREAT Again,” are not just slogans; they are urgent calls to action for a populace yearning for policies that prioritize safety and prosperity.
In his short but impactful ad titled “We will demolish the deep state,” Trump promises to rid the government of entrenched political elites and their warmongering, appealing directly to the patriotic sentiments of his base. Additionally, he has launched a strong attack ad focused on Vice President Kamala Harris, pointing out her lackluster handling of the illegal immigration crisis and her misguided support for defunding the police. This kind of direct confrontation is quintessential Trump—unapologetic and ready to take the fight to the opposition.
Lastly, Trump released another advertisement boldly proclaiming that “Trump was right about everything.” This sweeping statement captures the essence of his appeal—that for far too long, a select few have benefited from government policies while the average American has been left to bear the burdens. With this ad, Trump once again attempts to position himself as the voice of the unheard and the champion of real change. In the battle for the White House, this strategy of unapologetic resilience is a hallmark of his campaign.
