Staff Reports
American Eagle just proved that going woke means going broke while staying true to American values pays off big time. The clothing company’s stock shot up over 30 percent after their Sydney Sweeney campaign brought in record numbers of new customers. While other brands push political correctness, American Eagle focused on what actually sells clothes.
The campaign featured the beautiful blonde actress from hit shows like Euphoria and White Lotus. Critics immediately attacked the ads for celebrating traditional American beauty instead of checking diversity boxes. They complained about using a conventionally attractive white woman to sell jeans to teenagers.
But guess what happened when the earnings came out? American Eagle crushed expectations and saw massive customer growth across all demographics. CEO Jay Schottenstein said they had record-breaking new customer acquisition that cut across age groups and genders. The numbers don’t lie when companies focus on business instead of woke politics.
The left-wing media tried to create controversy by claiming the ads were somehow racist or exclusionary. They whined about Western beauty standards and complained that American Eagle wasn’t being inclusive enough. These same critics probably shop at companies that lecture Americans about their values while manufacturing everything overseas.
Meanwhile, competitor Gap tried to play it safe with their own diverse casting choices that supposedly showed inclusion. Their campaign got praise from the usual suspects in liberal media outlets. But American Eagle’s approach clearly resonated better with actual paying customers who just want good clothes without the political sermon.
The contrast couldn’t be clearer between pandering to Twitter activists versus appealing to real Americans. Sydney Sweeney represents the kind of wholesome, aspirational image that built this country’s greatest brands. There’s nothing wrong with celebrating beauty, success, and traditional American values in advertising.
American Eagle’s executives stayed strong when the woke mob came for them. They said the campaign was always about their clothing, not race or politics. They refused to apologize for featuring an attractive, successful American actress who appeals to their target market.
This is a lesson every American company should learn before it’s too late. Customers vote with their wallets, and they’re clearly tired of brands that put social justice ahead of quality products. American Eagle chose patriotic marketing over political correctness and got rewarded with soaring profits and happy shareholders.
