Once again, big companies who choose to pander to Left-wing ideologies are suffering the consequences. Anheuser-Busch, the maker of the iconic Budweiser and Bud Light brands, is facing absolutely abysmal sales numbers, all thanks to their misguided partnership with transgender activist Dylan Mulvaney. And now, to add salt to the wound, HSBC has downgraded their stocks to “hold” status.
— New York Post (@nypost) May 10, 2023
The sales decline is no secret, with data showing that nationwide retail sales of the brand were down 23.4% versus a year ago in the week of April 29. And if that’s not bad enough, Budweiser also took an 11.4% sales hit for the week ended April 29.
HSBC leader Carlos Laboy is rightfully questioning the beermaker’s decision making, asking questions such as “why did its U.S. leadership underestimate the risk of pushback given the recent experience of other firms?” and “is A-B hiring the best people to grow the brand and gauge risk?”.
But despite this continued freefall of sales, A-B cannot break its commitment to Left-wing ideology. The company is a member of The World Federation of Advertisers, which created the Global Alliance for Responsible Media (GARM), an initiative to “demonetize… harmful content.”
It is now clear that Anheuser-Busch is facing a major dilemma in trying to keep customers while trying to appease its woke audience. The push to do both may continue to hurt the company long-term as more people are becoming aware of how far this company is willing to go. One thing is for sure: the American people will not sit back and support sales of Bud Light or its parent company anymore.
Source: Conservative Institute