Staff Reports
Chevrolet’s new holiday film, billed as “A Holiday to Remember,” is a welcome blast of wholesome, pro-family storytelling from a major American brand, and it landed right where the country’s heart still lives — the dinner table and the open road. The nearly five-and-a-half minute spot shows a family gathering, a man quietly admitting that his wife struggles with Alzheimer’s, and a granddaughter deciding to “make today a good day” by taking her grandmother out for a drive.
The ad unfolds from the front seat of a vintage blue 1972 Chevrolet Suburban as John Denver’s “Sunshine on My Shoulders” plays, and the granddaughter guides her grandmother to the places that shaped her life until meaningful memories flicker back on. It’s sincere, unflashy, and crafted in partnership with the Alzheimer’s Association — a reminder that some companies still choose compassion over controversy.
This is the kind of advertising that makes sense to everyday Americans: it honors family, memory, and the quiet dignity of aging without lecturing or pandering to a political playbook. After years of being lectured by brands about agendas and identity politics, it’s refreshing to see Chevrolet put ordinary American life and familial love front and center where it belongs. The ad debuted during Thanksgiving football, and viewers noticed — because it speaks to real people with real struggles.
Chevrolet’s choice to partner with the Alzheimer’s Association also deserves credit; it shows a company willing to use its platform to raise awareness for a disease that devastates families across America. This isn’t virtue signaling dressed up as marketing — it’s targeted empathy that actually helps, and it proves corporations can stand for something human without turning everything into a culture war stunt.
There’s also something quietly patriotic about the film’s centerpiece: that old Suburban represents a generation that built this country and the simple, enduring pleasures that bind communities together. Advertising critics even pointed out that the classic Chevy is the real star, a symbol of a time when neighbors talked to one another instead of staring at screens — a contrast more brands would do well to remember.
Conservatives should celebrate and reward moments like this. When companies choose to amplify family values and American traditions, hardworking people notice and respond — with views, shares, and most importantly, purchases. Support brands that get it right and keep the pressure on those that prefer politics over people; culture isn’t lost forever if we choose where to spend our dollars.
If you felt moved watching two generations find their way back to each other, you’re not alone — the film has struck a chord with thousands who saw a truth about love and memory that transcends partisan noise. Chevrolet didn’t make the ad to win applause from elites; they made it to remind Americans what matters this season: faith in family, care for our elders, and a little bit of nostalgia for the country that raised us.
