Staff Reports
Chevrolet quietly reminded the country what real holiday advertising used to be with its new long-form Christmas spot “Memory Lane,” a three-minute film that traces decades of family moments around a beloved Suburban. The ad follows an empty-nester couple as their car becomes a time machine of memories — children, dogs, scraped knees and all — culminating in a multi-generation Christmas that lands like a warm hand on the shoulder. This is straightforward storytelling about family and sacrifice, not virtue-signaling dressed up as marketing.
Americans responded like Americans: they shared the video, got teary, and praised a company for putting family first instead of lecturing them. The spot has racked up millions of views and been celebrated across social platforms, a reminder that nostalgia, faith in family, and plain human decency still move people more than political messaging ever will. The viral response proves what conservatives have said all along — traditional values still sell and still unite.
Contrast that with the parade of woke holiday campaigns that have turned seasonal marketing into culture-war battlegrounds over the last few years. From accusations at Disney and Google about hidden political signaling to outrage over ads that trade in manufactured controversy, too many brands have chosen ideology over resonance and alienated customers in the process. Chevy’s choice to be ordinary and heartfelt is a welcome rejection of that corporate sermonizing.
Conservative commentators and creators noticed immediately, and rightly so — voices across the right praised Chevrolet for returning to what the season is actually about: family, memory, and gratitude. Benny Johnson and others helped the clip spread, applauding a big brand for refusing to weaponize Christmas and instead honoring the people who actually build our country. That kind of cultural leadership from private industry deserves applause, not suspicion.
This is also good business sense. Chevrolet’s marketing chief framed the campaign as an invitation to remember life’s special moments, and the public’s reaction shows brands win when they sell products by celebrating customers’ lives instead of talking down to them. Companies that pander to a political class may win short-term headlines, but firms that respect family values win customers and loyalty — and that’s what matters on Main Street.
If you’re tired of being lectured by corporations every time you turn on a commercial, vote with your wallet this season and reward the businesses that still understand the American family. Support companies that celebrate your life and your traditions, not the ones trying to remake them into a political project. In a time of cultural churn, let’s keep Christmas about what it’s always been: family, faith, and the freedom to live without a daily indoctrination from Madison Avenue.
