A recent poll showed that companies with conservative leanings saw their corporate reputations improve significantly. This means that people who are independent or even some Democrats trusted these companies more. The Axios/Harris Poll 100 found that while overall corporate reputations dropped to the lowest point in recent times, conservative-leaning companies ranked among the highest.
The survey indicated that many independents and some Democrats are moving towards more conservative views. This shift in attitudes may be influencing how people view companies and their role in society. Swing voters, who are not firmly aligned with any political party, could play a crucial role in future elections.
Conservative-Leaning Companies Make Gains In Reputational Score, Poll Finds https://t.co/zrDeCR1ApL
— Daily Caller (@DailyCaller) May 22, 2024
Companies like the Trump Organization, Hobby Lobby, and Fox Corporation saw increases in trust from various political groups. Independents showed more trust in the Trump Organization, while Democrats felt more positively towards Hobby Lobby. This suggests that these companies are seen as aligning with the values of a broader range of Americans.
On the other hand, companies that have embraced left-wing agendas, such as diversity, equity, and inclusion initiatives, faced skepticism. For example, Bud Light’s parent company and Target experienced declines in their reputations following certain actions related to these initiatives. Some corporations are reevaluating or scaling back their diversity efforts to avoid criticism.
Conservatives have been pushing back against initiatives like diversity training programs, and recent legal challenges have added to the scrutiny faced by companies. The Supreme Court’s rulings on race-based admissions policies have raised concerns among corporations about potential legal repercussions.
Overall, the rise in corporate reputations for conservative-leaning companies indicates a shifting landscape where traditional values are gaining more support. It will be interesting to see how companies navigate these changes in the future to maintain trust among consumers.

