Cracker Barrel just got caught red-handed lying to patriotic Americans. The restaurant chain claimed it walked away from woke politics after facing massive backlash for ditching its traditional logo. But the truth is far worse than anyone imagined.
Conservative activist Robby Starbuck exposed the company’s deception this week. Cracker Barrel told Fox News they stopped working with the radical Human Rights Campaign years ago. Yet they still employ the same woke activists who pushed LGBT agenda inside the company for over a decade.
Steve Smotherman spent 15 years at Cracker Barrel pushing gay rights policies. He created an LGBT resource group that completely changed the company culture. Now he sits on the Human Rights Campaign’s Business Advisory Council while Cracker Barrel pretends they cut ties with these extremists.
The rot goes straight to the top of Cracker Barrel’s leadership. Board member Gilbert Davila runs a diversity consulting firm that has pushed woke advertising for 15 years. He joined the board in 2020 and owns a huge chunk of company stock.
Cracker Barrel spent 700 million dollars destroying everything their customers loved. They ripped out the cozy American decorations and replaced them with cold modern designs. They threw away their classic logo that honored traditional values.
The company now runs seven different diversity groups inside their business. These groups promote black power, LGBT activism, and other far-left causes. Meanwhile they lie to conservative customers about cleaning up their act.
Smart investors tried to stop this disaster from happening. Sardar Biglari warned shareholders that the woke makeover would destroy the company’s value. The board ignored him and pushed forward with their radical transformation anyway.
Hardworking Americans who built this company deserve better than corporate lies. Cracker Barrel betrayed the very customers who made them successful. Patriots must hold these woke companies accountable for choosing politics over the people who pay their bills.