Cracker Barrel just made a huge mistake that is costing them big time. The beloved restaurant chain decided to go woke with a controversial rebrand. Now their stock is crashing hard and fast.
The company’s stock dropped over 12 percent in just one day after they announced their new direction. Shares fell from over 62 dollars to under 55 dollars in recent days. This is what happens when you abandon your loyal customers.
Cracker Barrel built their brand on old-fashioned American values and comfort food. For decades, families across America trusted this company to serve good meals in a welcoming atmosphere. Now they have turned their backs on the very people who made them successful.
Conservative Americans are furious about this corporate betrayal. Social media is filled with angry customers promising to never eat there again. Many are calling this another clear case of get woke go broke.
The restaurant chain joins a long list of companies that chose politics over profits. They decided to please a small group of activists instead of their actual customers. This never ends well for businesses that make this foolish choice.
Hardworking American families feel betrayed by yet another company going woke. These are the same people who built Cracker Barrel into the success it became. Now the company has basically told them their values don’t matter anymore.
Smart investors are running away from this stock as fast as they can. Wall Street knows that companies lose money when they attack their own customer base. The market is sending a clear message about this terrible decision.
Cracker Barrel should have learned from other companies that went woke and paid the price. Instead they chose to follow the same path toward disaster. American consumers have the power to teach these corporations a lesson they will never forget.