So, it turns out, Diwali—the festival of lights—has managed to ignite more than just oil lamps this year. It sparked quite the spectacle both stateside and overseas in the so-called cultural melting pot of America, where apparently melting pots now come with a side of mandatory cultural immersion. This year, amidst waves of politicians from both sides of the aisle vying for the title of Virtue Signaler in Chief, there was a noticeable jump on the Diwali bandwagon. Bless their hearts, diving into the multi-culti waters with Diwali tweets faster than you can say “identity politics!”
Enter Tyler Oliveira, a YouTuber who, in a moment of questionable brilliance, decided to crash the cow dung festival—literally—in India. Yes, folks, he took a trip to witness a peculiar tradition celebrated by a small village, where they engage in activities that would put bovine-related hygiene to shame. But instead of broadcasting what was sure to be a comedic goldmine, Tyler found himself in a hot mess of outrage and online fury. Apparently, our digital age has no safe word for “international misunderstanding.”
Facing the fury of countless Indian social media users who took exception to their sacred festivities being reduced to a potential viral gag reel, Tyler pulled the plug on his documentary plans. It seems he underestimated the wrath of the curry-inclined masses—or maybe just discovered untapped demographic data about which countries really know how to launch a Twitter tsunami. One would think the experience would have left him with a newfound appreciation for the power of global keyboards.
Meanwhile, back in the good ol’ US of A, politicians continue to amass Diwali karma points, hoping to shore up their loyalty with this emerging voter bloc. They’ve recognized that identity politics is the Kool-Aid of choice these days, and everyone wants a sip. But it does beg the question: what happened to just being American? Seems our political landscape is beginning to look a bit like one of those Choose Your Own Adventure books.
While the YouTuber reels from his cultural faux pas, the rest of us can’t help but wonder what’s next. Will Thanksgiving soon come with a side of butter chicken and an optional Bollywood dance number? Stay tuned, as America continues this grand experiment in diversity where every culture gets its 15 minutes—whether or not we asked for the other ten. One thing’s for sure, it seems we’ve traded the melting pot for a stovetop sampler of just about everything, with varying results.

