Staff Reports
The Democrats have once again demonstrated their mastery of theatrical politics, performing a textbook nullification of their primary election process while rolling out an all-out media blitz for Kamala Harris. It’s a classic move from the left: swap out the old and ineffective for a fresh face in an attempt to pump life back into what many would call an anemic campaign. Surprise, surprise, Harris has actually managed to narrow the gap against Donald Trump in some national polls, proving that smoke and mirrors can sometimes work—if only temporarily. The left’s grand ambition seems to be having their ticket leading by the end of the month, but their façade could crumble at any moment, especially with Trump’s team on the prowl.
For the Republican Party and conservative commentators, the real work lies ahead. The need to spotlight Harris’ extreme leftism becomes more urgent now that her popularity sees an uptick thanks to the Dems’ ambitious PR campaign. This isn’t about being nice. It’s about wielding a spotlight on her long-forgotten policy failures and the outright disasters of her tenure as the so-called border czar. The Trump campaign recognizes that there’s a treasure trove of material to work with and is wasting no time in deploying it. Their latest ads don’t pull any punches, directly linking Harris’s catastrophe at the southern border to her weaknesses as a candidate.
"This is America's border czar, and she's failed us. Under Harris, over 10 million illegal a year…Kamala Harris: failed, weak, dangerously liberal."
Yesterday, the Trump campaign reserved $12.2M across PA, GA, MI, AZ, NV, and WI. pic.twitter.com/HJ6fs05U5z
— AdImpact Politics (@AdImpact_Pol) July 30, 2024
The Trump team has made substantial media buys across key swing states, footing the bill for over $12 million in ad spending to hammer home the message that under Harris, America’s border has turned into a chaotic free-for-all. It’s both a clear jab and an effective message, backing up the notion that she is not only failing at her job but is also dangerously liberal. The ads are doing the heavy lifting, presenting voters with the cold, hard facts of what it means to have a leader so out of her depth.
A particular ad making waves shows Harris attempting to put a positive spin on her record while the reality of her disastrous stewardship is laid bare for all to see. The premise of these ads is simple: show that Harris’s track record on immigration is as bad as, if not worse than, Joe Biden’s. With Harris having been caught on record portraying the border situation as secure—which is about as far from the truth as one could possibly get—this theme resonates. It’s critical for Republican candidates, including those like Dave McCormick in Pennsylvania, to adopt a similar strategy: focus on Harris’ own words and policies to rally conservative voters.
Interestingly, Harris’ embrace of progressive policies, including taxpayer-funded healthcare for illegal immigrants, doesn’t feature prominently in the current wave of ad campaigns, but it should. As GOP operatives craft their ads, they must strike a balance between showcasing her failures and her radical proposals. After all, in an election where perception is often reality, highlighting Harris’ commitments sits perfectly alongside exposing the chaos she has overseen at the border. The message is clear: Republicans must draw a sharp contrast between their values and the extreme leftism that Harris embodies.
In the face of this unfolding drama, Republicans have a simple choice: engage and dig deep into the truth or allow the media symphony of the left to drown them out. The clock is ticking, and for conservatives, it’s time to hit the airwaves hard and make sure that voters know exactly what they’re getting if a Harris-Biden ticket holds the reins. With strategic advertising, the narrative can be not just challenged but flipped on its head, making it clear that real change demands awareness and action against the damaging policies of the Democratic machine.
