Staff Reports
MSNBC President Rashida Jones seems to be contemplating an exit strategy from the network following President-elect Donald Trump’s anticipated second inauguration. The leftist bastion has been on a crash diet, shedding viewers faster than a dieter after New Year’s, and now, waving goodbye to ratings could soon become an official corporate policy. Reports indicate that Jones may bid adieu as early as January, just after Trump takes the oath.
Holding the reins since 2021, Jones was celebrated as a trailblazer for becoming the first black woman to lead a major network. However, accolades don’t pay the bills when your ratings dive more dramatically than a political scandal. Amid all this turmoil, Comcast, the network’s parent company, is reportedly mulling over selling the whole shebang, potentially packaging MSNBC and various other assets like CNBC into a nice little package for some lucky buyer.
https://twitter.com/MikeSington/status/1861757840538452253
Sources close to the network whisper that while a final decision remains on the fence, the whispers grow louder about her possible departure. A confirmed spokesperson has denied the swirling rumors, though irony drips from the air like the champagne at a liberal gala, especially as CNN’s Brian Stelter acts as the networking gossip aggregator claiming he has backed up the speculation.
In a most delightful twist of fate, one unnamed television executive couldn’t help but sprinkle a little sarcasm into their comments. They mused about how often people find a sudden desire to spend more time with family or discover “new challenges” just when their shows flatline in a ratings race. The executive highlighted other casualties of the ratings apocalypse, like Chris Wallace and Norah O’Donnell, who are supposedly leaving of their own volition. The look on their faces as they pack up their desks may well be priceless.
The fallout from Trump’s election victory has been staggering. MSNBC’s viewership crumpled like last year’s liberal manifesto, plummeting to an average of 497,000 total-day viewers—a 47 percent nosedive according to Nielsen’s data. The numbers get even worse in the coveted 25-to-54 age demographic, where MSNBC is recording a measly 49,000 viewers. It appears the network is not just in a slump; it’s practically in freefall, all while the brass at Comcast weighs their options for separating MSNBC from NBC’s other news channels.
With the prospect of Jones jumping ship and MSNBC’s dwindling viewership, it’s clear that the embrace of a Trump-led America has sent the left into an existential crisis. As the inevitable transition approaches, one has to wonder just how many more liberal anchors will seek family time or “new challenges” before the final credits roll on what was once a proud, albeit troubled, mainstream media outlet.
