Staff Reports
The NFL announced Bad Bunny as the headliner for the Super Bowl LX halftime show on February 8, 2026, a pick that would have been unthinkable a decade ago for America’s biggest sports stage. Fans expecting a neutral, family-friendly spectacle instead saw the league double down on identity politics and cultural provocation. The announcement and the league’s defense of the choice have only inflamed an already heated debate over the NFL’s direction.
Conservative outrage was immediate and widespread, with petitions demanding replacement of the headliner and prominent voices publicly denouncing the decision as tone-deaf to traditional American audiences. More than 100,000 people signed a Change.org petition urging the NFL to choose country legend George Strait instead, a clear signal that a huge slice of patriotic fans feel ignored. This is not merely about music taste; it is about whether national institutions will respect the values of ordinary Americans.
Now we’re learning that Bad Bunny plans to wear a dress on that same Super Bowl stage as a deliberate tribute to queer icons and drag resistance, according to insiders. That’s not wardrobe choice — it’s activism disguised as entertainment, and corporate America is handing the stage over. Conservatives are right to see this as a politically charged performance aimed at normalizing a radical cultural agenda to millions of viewers.
Right-wing commentators have called the show a full-throated display of woke theater, with some even describing the spectacle in apocalyptic terms and urging Christians and conservatives to boycott. Pundits like Jason Whitlock have accused the NFL of rejecting Christian values and using the halftime stage to push agendas that many Americans find objectionable. Whether you agree with the rhetoric or not, the underlying grievance is real: the league is prioritizing cultural signaling over unifying entertainment.
The NFL and its corporate partners appear unconcerned that their choices alienate the league’s core, long-suffering fans who’ve supported the sport through thick and thin. Commissioner statements defending the booking do nothing to erase the growing sense that the league has turned its back on everyday patriots in pursuit of clout and international branding. This is exactly how institutions that once stood for civic cohesion dissolve into partisan battlefields.
Conservatives are not sitting quietly — organizations like Turning Point USA have even announced an “All American” halftime alternative to offer families a version of the show that celebrates faith, family, and freedom. That kind of counterprogramming is exactly the right response: build your own events, support creators who share your values, and refuse to bankroll the corporations that push our culture over the cliff. It’s time for principled Americans to stop funding institutions that mock their beliefs.
If you care about protecting American culture and the next generation, this moment demands more than outrage on social media. Boycott advertisers, tune out networks that cheerlead for woke stunts, and support artists and outlets that honor the values that built this country. We can win this fight by voting with our time and money and by insisting that national stages like the Super Bowl reflect the decency and common sense of hardworking Americans.
