Staff Reports
The parent company of Oreo, Mondelēz International, is under fire for its LGBTQ marketing strategies. As a shareholder in the company, the National Legal and Policy Center (NLPC) is raising concerns about the potential negative impact of Mondelēz’s involvement in politically divisive issues and left-wing activism. NLPC has warned Mondelēz against following the same path as Bud Light, which faced a significant backlash for its marketing decisions.
NLPC is particularly critical of Mondelēz’s partnership with LGBTQ organizations like PFLAG, which has been promoting controversial practices, including gender-affirming procedures for young children and pushing for LGBTQ literature in schools and libraries. NLPC believes that Mondelēz’s association with such groups poses reputational and financial risks to the company.
Is Oreo About to Be the Next Bud Light???♀️? https://t.co/Mp5SGXkftr
— Paula ? (@LakeGirlPaula) May 22, 2024
In addition to its ties with LGBTQ organizations, Mondelēz has also come under scrutiny for its financial support of the Black Lives Matter Global Network Foundation and its opposition to certain state laws. NLPC has called for a thorough review of Mondelēz’s associations with external entities, including globalist organizations like the World Economic Forum.
NLPC has expressed concerns that Mondelēz’s affiliations with controversial organizations and causes could lead to significant backlash from consumers, citing previous examples of companies facing boycotts and financial losses due to their involvement in divisive issues. NLPC has raised these concerns with the U.S. Securities and Exchange Commission and is urging Mondelēz’s board of directors to address these vulnerabilities before they become a liability.
In response to NLPC’s concerns, Mondelēz’s Board of Directors has defended the company’s oversight and risk management processes, stating that they believe a variety of perspectives and partners bring about better business outcomes. However, NLPC has continued to push for a thorough investigation into Mondelēz’s affiliations and their potential impact on the company’s growth and sustainability.
NLPC has warned Mondelēz’s CEO, Dirk Van de Put, to wake up to the potential consequences of the company’s involvement in social justice issues, urging him to consider the growing criticisms of Corporate America’s embrace of the radical LGBTQ+ agenda.
