Staff Reports
Bad Bunny headlined the Apple Music Super Bowl LX halftime show at Levi’s Stadium on February 8, 2026, delivering a performance sung almost entirely in Spanish — a first for the Super Bowl stage — and then proceeded to wipe his Instagram clean only hours later. The sudden social-media purge left fans and critics scrambling for explanations and handed conservatives another talking point about the NFL’s surrender to identity politics.
The halftime set was a spectacle of cultural symbolism, with surprise guest appearances and a staged wedding that celebrated Puerto Rican identity and history rather than the broad, family-oriented entertainment millions expect at America’s biggest broadcast event. Many Americans felt the show crossed from artistic expression into political theater, and the reaction was loud and immediate across social platforms.
Turning Point USA refused to sit quietly while the NFL paraded a partisan spectacle into prime time and produced its own All-American Halftime Show, featuring country and patriotic artists intended as an alternative for viewers who wanted a celebration of faith, family, and freedom. The TPUSA alternative drew millions of viewers on its platforms, proving there is a substantial and growing audience for entertainment that celebrates traditional American values.
Conservative leaders and commentators — including former President Donald Trump — didn’t hold back, calling the halftime performance out for what they saw as an unrecognizable direction for a national cultural moment. That blowback, combined with the optics of a superstar suddenly erasing his online presence, suggests the NFL misjudged not only the mood of many Americans but also the business calculus of choosing ideology over unity.
Social media was quick to speculate that Bad Bunny’s account purge was either a calculated PR reset to boost an upcoming release or an acknowledgment that the evening did not land the way his team expected, with some outlets and observers noting the abrupt and mysterious nature of his disappearance from Instagram. Conservatives should take no comfort in celebrity maneuvers — these stunts are often meant to distract — but the broader lesson is clear: cultural institutions are trying to remake our national narrative, and ordinary Americans are noticing.
Patriotic viewers shouldn’t be passive about this takeover of our airwaves; support for alternatives like TPUSA’s show and pressure on advertisers and networks to restore balance are practical ways to push back. The Super Bowl stage belongs to the country, not a virtue-signaling agenda, and hardworking Americans should demand halftime entertainment that uplifts shared values rather than divides the nation.
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