Staff Reports
Americans woke up this week to yet another example of corporate America and the NFL bending the knee to woke globalism instead of celebrating the culture that built this country. On September 28, 2025, the NFL announced Puerto Rican singer Bad Bunny as the headliner for the Apple Music Super Bowl LX halftime show, a decision that predictably set off debates about language, identity, and who gets to represent America on the biggest stage in sports. Conservatives were right to bristle when the artist cheekily told Saturday Night Live viewers on October 4, 2025, that anyone who didn’t understand his Spanish had four months to learn it. That line exposed the contempt behind the selection and reminded patriotic Americans that cultural ownership matters.
Rather than sit on the sidelines and grumble, Turning Point USA stepped up and announced an alternative: The All American Halftime Show, scheduled for February 8, 2026, to run opposite the NFL’s performance. TPUSA’s move is exactly the kind of muscle the right needs to flex in a culture war where the media and corporate giants constantly prioritize virtue-signaling over serving the American public. They’re not whining about cancel culture, they’re organizing a counterprogram that celebrates faith, family, and freedom, and offers entertainment options that speak to the majority of everyday Americans who want their traditions respected.
This isn’t about shutting anyone out; it’s about insisting our national moments reflect our national character. When the millions of eyes tuned to the Super Bowl are sold a performance many people can’t follow because it’s primarily in Spanish, that decision is not a neutral artistic choice — it’s a political act that privileges identity politics over shared culture. TPUSA’s survey asking supporters whether they want “anything in English” or genres like country, Americana, and worship is a necessary reminder that the American people should have a say in what represents our holiday of sport and unity.
The left will howl that TPUSA is being divisive or petty, but make no mistake: organizing is how movements win. Conservatives aren’t proposing censorship; we’re offering a choice — an alternative halftime show where families can feel comfortable and proud. If the NFL wants to import global acts to goose streaming metrics, fine, but don’t act surprised when Americans push back and create their own spaces to celebrate what made this country exceptional. The All American Halftime Show is grassroots pushback in action, and it’s a model for how patriots can reclaim public culture.
There’s also an economic point here that the media refuses to acknowledge: advertisers and viewership are driven by audience trust. When institutions alienate their core customers with ideological stunts, the market will respond. TPUSA’s counterprogram not only sends a cultural message but sends an economic one — if corporations keep prioritizing woke stunts over broad appeal, expect more organized alternatives and boycotts from consumers who are done being lectured to. That is the kind of accountability conservatives should champion.
At the end of the day, this moment is a wake-up call. The Super Bowl should be a unifying night for Americans, not a platform for cultural one-upmanship that insults the majority’s language and traditions. Turning Point USA deserves credit for giving working families and patriotic Americans a place to go when the mainstream decides that America itself is optional. If you care about preserving our cultural backbone, support the All American Halftime Show and send a message that national moments belong to the people, not the promoters.
