Staff Reports
This heartwarming holiday YouTube video is not just an emotional tearjerker — it’s also a powerful tool for raising awareness and funds for a truly devastating disease: dementia. Sam Clegg, the mastermind behind the video, launched it as a response to the U.K.’s annual John Lewis Christmas adverts, and it has already garnered over 418,000 views. The video, titled “The Man and the Lamb,” features a song called “One Moment More” and is aimed at encouraging sales of the song to raise funds for Dementia UK and Race Against Dementia. Clegg is on a mission to make a real difference in the fight against this dreaded disease, one that affects far too many families.
Watch: Singer Sam Clegg’s Christmas Charity Single on Tragedy of Dementia Will Melt Your Heart pic.twitter.com/iQzV0rYJqt
— The Liberty Loft (@thelibertyloft) December 21, 2023
The fact that 1 in 3 people born today will die with dementia if a cure isn’t found is staggering, and it’s why Clegg’s appeal for support is so crucial. The charity single can be purchased for less than a dollar on Amazon or iTunes, making it easy for anyone to contribute to the cause. Despite the video being a low-budget production, Clegg’s passion shines through as he takes on multiple roles including singer, songwriter, music producer, and videographer.
This isn’t Clegg’s first venture into creating charity music videos; his 2020 video, “Don’t Let Me Go,” focused on elder loneliness and went viral with 3.1 million YouTube views. It raised money for charities benefitting the elderly, and Clegg was inspired by the charitable efforts of Capt. Sir Tom Moore, who had raised millions for the U.K.’s National Health Service. Clegg’s dedication to using his talents for good is truly commendable and shows his commitment to making a positive impact on the world.
