Staff Reports
In the latest headline-grabbing drama, Walmart has decided to stop advertising on the social media platform “X,” joining the ranks of other companies that are turning away from the site due to Elon Musk’s controversial posts. Critics have accused Musk of making antisemitic remarks, which he vehemently denies but also expresses regret for. This move by Walmart comes after other major brands like Disney, Comcast, Lionsgate, and Warner Bros. have also pulled their advertising from the platform.
Go woke Go broke
Pass it aroundWoke American Retail Giant Announces It Will No Longer Advertise On Xhttps://t.co/VNg3pYnhhz
— ????Josh Dunlap???? ULTRA-MAGA (@JDunlap1974) December 5, 2023
Musk’s bold statements and refusal to back down have sparked outrage from corporate America, with Disney CEO Bob Iger being singled out in a heated exchange. Musk has shown no sign of backing down, even using explicit language to express his refusal to be manipulated by corporate advertising pressure.
Despite Walmart’s claim that they have found better advertising opportunities elsewhere, the numbers paint a different picture. X’s head of business operations, Joe Benarroch, revealed that the platform boasts over half a billion users, with many turning to it for their holiday shopping. This means that Walmart may be missing out on a significant number of potential customers by pulling their advertising from X.
Financial analysts have estimated that Musk’s platform could suffer a $75 million loss in the next quarter due to the corporate boycott. However, Musk remains unfazed, doubling down on his other successful ventures such as the highly anticipated Cybertruck from Tesla and the latest developments at SpaceX.
Elon Musk’s controversial presence on X has certainly kept the social media platform in the headlines. From clashes with major corporate figures to his outspoken views and headline-grabbing stunts, Musk’s influence and impact on X cannot be denied. The drama surrounding his posts continues to draw attention, and the fallout from his confrontations with corporate America will certainly be worth watching.
