Staff Reports
Due to its decision to partner with an influencer who is transgender, Bud Light is experiencing negative consequences.
Sales have significantly dropped by over a quarter from last year. Weekly sales have also decreased by around 25%.
The boycott was launched after a marketing campaign featuring a transgender influencer named Dylan Mulvaney, which was called "365 Days of Being a Girl." Conservatives have expressed their anger at the partnership, which has resulted in a boycott of various Anheuser-Busch products.
The decline in sales is a concern for a brand that used to be a part of American culture. While it can be difficult to sustain a consumer boycott, it has gained popularity due to various factors. Some of these include the controversy surrounding the product, the outcry from celebrities and political figures, and the campaign's amplification on social networking sites.
The backlash against Bud Light has put a strain on the brand's reputation. It's up to the company to find a way to get back on track and navigate through this challenging environment.
JUST IN: Modelo is on pace to surpass Bud Light as the world's number 1 beer brand after Bud Light saw a 25.7% decrease in sales last week.
While Bud Light is down, Modelo saw an increase in sales by 9.2% for the week ending on May 20.
According to Bump Williams Consulting and… pic.twitter.com/LeS3LkliAF
— Collin Rugg (@CollinRugg) May 30, 2023
In response to the drop in sales, AB InBev, the company that owns Bud Light, has launched various promotions. These measures are expected to help boost the company's sales, though it's not clear if they will be enough to prevent the boycott from continuing. For many conservative individuals, the boycott of Bud Light is a political and cultural statement against the company's partnership with a controversial transgender influencer.
The decline in sales of Bud Light has affected both the company and its parent company. Its shares have dropped to an eight-month low and wiped out almost $27 billion from the company's market value. Despite the company's efforts to regain the lost market share, it will take more than marketing stunts and promotions to bring the brand back to life. Conservatives are still standing up for the boycott of Bud Light.
Source: Trending Politics
