Bud Light is taking a major hit as conservative consumers boycott the beer giant for their recent partnership with transgender influencer Dylan Mulvaney during March Madness. The infamous collaboration occurred during a time when many Americans were outraged by the political correctness gone mad in this country. Despite the public backlash, the Anheuser-Busch CEO Brendan Whitworth failed to issue a proper apology showing how out of touch he is with his customer base.
Well, the far-left agenda that Bud Light and Anheuser-Busch are pushing isn’t resonating with the public, as their latest sales numbers show. NielsenIQ and Bump Williams Consulting reported that Bud Light sales fell 17% in dollars, while volume dropped a mind-boggling 21%. This is an eye-opening shock to the system for the woke Anheuser-Busch executives, who now see how much consumers care about common-sense values.
An April 23 report from Insights Express, a beer-focused newsletter, described the numbers as “staggering,” and proclaimed it to be an “extremely difficult scenario for Anheuser Busch, the Bud Light brand, and for AB distributors.” It appears the brand has lost touch with the blue-collar worker who has propelled their company to great heights.
In response to the boycott, Anheuser-Busch has made some staffing changes. Their VP of marketing has been put on leave, along with his boss, Daniel Blake. Even with staffing changes, it seems highly unlikely Bud Light will be able to salvage its image without hiring some desperate outside consultants.
I nearly choked on my coffee this morning when I saw this ridiculous statement in a news article:
"Bud Light has also hired two consultants with experience in Washington, D.C.'s conservative circles to advise the brand moving forward."
Are they kidding me? This ranks up there… pic.twitter.com/2giCd9YwFq
— giovanni gallucci (@gastroverite) April 23, 2023
It’s evident that Bud Light’s left-wing agenda has been costly, and it won’t be easy for them to recover from this disaster. Maybe now they will realize it’s never a good idea to cater to the far-left ideology and to stay true to their conservative roots.