Staff Reports
MSNBC has once again proven that it is spiraling into irrelevance, particularly among young viewers, a demographic that should have been a bread-and-butter market for the network. Following Donald Trump’s resounding victory on election night, the once-lofty ratings of the liberal media giant have plummeted to a shocking low. In fact, the latest figures reveal that MSNBC has experienced its weakest ratings in 20 years, compelling its corporate overlords to rethink their strategy.
The day before Thanksgiving might have seemed uneventful to most Americans, but for MSNBC, November 26 marked a catastrophic failure in viewership. The network attracted a paltry average of 38,000 viewers in the crucial 25-54 age bracket—an audience that advertisers covet for its discretionary spending power. This catastrophic number is almost more remarkable when considering that the only days with fewer viewers in the last two decades were New Year’s Day and July 4. Apparently, the attempt to serve the mainstream leftist narrative just isn’t cutting it.
Among the shows that served as poster children for this collapse are “The 11th Hour With Stephanie Ruhle” and “Jose Diaz Balart Reports,” both achieving their lowest viewership figures ever. Other shows in the MSNBC lineup, including “Deadline: White House” and “The Rachel Maddow Show,” also recorded their worst demographics to date. This seems to underline a chilling reality: as Trump readies for another bid for the presidency, the once-untouchable network is feeling heat like never before from both viewers and advertisers alike.
Internal chaos at MSNBC is not helping its fortunes. Comcast’s decision to spin off several NBCUniversal cable channels, including MSNBC, signals a desperate attempt to salvage what remains from the ruins of declining ratings. Meanwhile, the network’s stars are rubbing their own viewers the wrong way. Co-hosts Joe Scarborough and Mika Brzezinski infuriated many loyal watchers by admitting they met with Trump while simultaneously labeling him a “fascist.” To compound matters, allegations surfaced that MSNBC’s Al Sharpton benefited from campaign funds before hosting interviews with the vice president, further eroding any pretense of credibility.
Liberal Media Keeps Taking It on the Chin As MSNBC Takes Ratings Face Plant With Young People https://t.co/lTTYcLo9Uv
— Brett Murphy (PatriotPointman) (@PatriotPointman) December 2, 2024
Trump’s performance among young voters reveals a broader shift that these networks fail to comprehend. He resonated with voters under 30 more effectively than any Republican candidate since 2008, primarily by addressing their most pressing concerns: the economy and immigration. In contrast, the relentless alarmism peddled by MSNBC’s host lineup backfired spectacularly. Young Americans, mired in economic woes, dismissed the glorified narratives about a booming economy and the vehicular parade of issues that were painted as non-disasters by commentators like Maddow and Joy Reid.
Liberal media entities like MSNBC and CNN appear to have dug their own graves by masquerading as impartial news sources while blatantly promoting their leftist agenda. The fallout from this deception is evident, as younger viewers are clearly not buying what MSNBC is selling anymore. Their failure to engage meaningfully with the concerns of this demographic spells trouble not just for their ratings, but for their relevance in the ever-evolving media landscape.
