Vivek Ramaswamy, a Republican nominee for the presidential race, has devised an effective means of trolling corporations that promote "woke" ideologies. His strategy involves launching his own beer koozies under his brand name, as a reaction to Bud Light's collaboration with transgender TikTok influencer Dylan Mulvaney, who is biologically male but identifies as a female. In an attempt to cater to diverse audiences, Bud Light provided Mulvaney with a customized beer can to commemorate "365 days of girlhood" and appointed him as a brand ambassador.
‘Crack A Cold Hard Truth’: GOP Presidential Candidate Vivek Ramaswamy Trolls Bud Light With Branded Beer Koozies https://t.co/ohnkZ5Flpr
— US Burning (@UsBurning) April 11, 2023
Ramaswamy is urging the public to boycott a beer brand that he believes is prioritizing "relativism over truth." He made a statement on Twitter, encouraging people to "Get Bud Right" by acknowledging the existence of *two* genders, namely male and female. He added that there is no need to apologize for the truth and proposed that individuals should forego buying a 24-pack of @budlight and instead donate the money to receive exclusive campaign koozies for both sexes.
— Vivek Ramaswamy (@VivekGRamaswamy) April 11, 2023
Moreover, Ramaswamy expressed further censure towards Bud Light, stating that their actions are creating unnecessary confusion and alienating their customers. He also shared his perspective that society no longer needs to endorse the perpetuation of "gender confusion."
Alissa Heinerscheid, the vice president of digital marketing for Bud Light, emphasized the importance of inclusivity for the brand and avoiding the exclusion of their diverse customer base. The parent company of the beer brand, Anheuser-Busch, has also made a commitment to becoming more diverse and inclusive by initiating sessions on "unconscious bias training."
Conservatives have joined the criticism against Bud Light for partnering with a transgender influencer, with musician Kid Rock and Newsmax host Carl Higbie shooting Bud Light cans with guns in protest. Ramaswamy’s branded koozies have also become popular among conservative beer-drinkers who believe that America should leave political correctness behind and stick to the truth.