Staff Reports
With the Republican presidential debate on the horizon, the Biden-Harris campaign has unveiled a fresh 30-second advertisement titled "The Difference." Its primary objective is to underscore the distinctions between President Biden, Vice President Kamala Harris, and their Republican rivals.
In the English version of the ad, a voiceover emphasizes, "Some individuals merely talk, while others take action. In our community, we understand these disparities. Republicans may voice their support, but we recognize their close ties to the wealthy and influential." This direct statement addresses the alleged allegiances of the GOP.
However, recent polling data has raised concerns within the Biden-Harris camp. Former President Donald Trump appears to be gaining more support from Hispanic and Black voters compared to previous Republican candidates. This unexpected trend has prompted the Biden-Harris team to deploy this ad as a means of reaffirming their "differences" to potential voters.
Adding to their challenges, President Biden made a minor gaffe at the annual Congressional Hispanic Caucus gala by mistakenly referring to the group as the Congressional Black Caucus. Such slip-ups are unlikely to endear him to undecided voters.
Biden-Harris campaign launch new ad targeting Hispanic voters ahead of second Republican debate https://t.co/wlSJTK1RNd
— The Washington Times (@WashTimes) September 22, 2023
The new ad will be broadcast in both English and Spanish on television and digital platforms in key battleground states, including Arizona, Nevada, Pennsylvania, Georgia, Michigan, North Carolina, and Wisconsin. Additionally, it will be aired in Spanish during a Univision simulcast of the Republican debate, ensuring it reaches the target demographic effectively.
This advertisement represents the latest component of the Biden-Harris campaign's substantial $25 million advertising campaign, targeting crucial battleground states. Their objective is to ensure that Latino Americans are well-informed about President Biden's "historic investments and unwavering commitment" to improve their lives. Naturally, the ad includes subtle criticisms of "MAGA Republicans" who are perceived as prioritizing the interests of the wealthy. The video concludes with a compelling reminder that "Joe Biden and Kamala Harris make the difference." Kudos to Joe and Kamala!
It's evident that the Biden-Harris campaign is leaving no stone unturned in their pursuit of the Hispanic vote. The effectiveness of their strategies will only become clear with time. Stay tuned for updates!
