Staff Reports
Anson Frericks, the former president of operations at Anheuser-Busch, had some choice words for current CEO Brendan Whitworth in a recent interview with Fox Business. Frericks didn’t hold back when he said that under Whitworth’s leadership, the future of the company is in jeopardy. Ouch!
Frericks went on to suggest that maybe instead of laying off a bunch of hardworking employees, the company should have considered giving the boot to its CEO. Now that’s thinking outside the box!
“It’s easy for consumers to switch because everywhere you have a Bud Light you have Miller Lite, Coors Light, etc.” Anson Frericks why the bud light boycott has been success. | @SeanDuffyWI @dagenmcdowell pic.twitter.com/J5uVWttdpG
— The Bottom Line (@BottomLineFBN) July 27, 2023
According to Frericks, the current CEO is to blame for the company’s recent decline in performance. He pointed out that the company’s partnership with transgender influencer Dylan Mulvaney resulted in a major crash in sales for Bud Light. Talk about a rocky path to success!
Whitworth defended the controversial decision, claiming that it was made with the company’s “future long-term success” in mind. But Frericks wasn’t buying it. He argued that the CEO should be held accountable for the organization’s results, and the last four months have been nothing short of terrible.
Frericks didn’t stop there. He also criticized the company’s shift from focusing on fiscal priorities to political ones. He joined Anheuser-Busch in 2011 and noticed this shift along the way. He believes that the CEO should prioritize the shareholders, not advocate for various political agendas.
In Frericks’ eyes, Anheuser-Busch made a big mistake by featuring Mulvaney’s face on Bud Light packaging. This move raised questions about the company’s commitment to its traditional values and sparked controversy among consumers and stakeholders. It seems like they took a step in the wrong direction.
Frericks expressed his shock and concern over the company’s lack of action to address the slump in sales. He warned that there may be “more pain” to come and predicted some tough questions during the upcoming shareholder call. It looks like Whitworth has some explaining to do!
In conclusion, Frericks believes that Anheuser-Busch should have focused on selling beer instead of getting involved in political situations. He emphasized that consumers have plenty of alternatives, and the successful boycott of Bud Light proves it. Looks like the company has some tough choices to make if they want to turn things around.
