Staff Reports
In a recent interview, Billy Busch, the heir of Anheuser-Busch, spoke out against the company’s partnership with “transgender” influencer Dylan Mulvaney, stating that his ancestors would be “rolling over in their graves.” Busch argued that his family, known for their love of country and commitment to traditional values, would have never marketed their beer brands in such a controversial manner.
According to Busch, his family believed that issues related to gender and sexuality were personal matters and should not be pushed onto consumers through marketing campaigns. He emphasized that while America is a free country where people are allowed to live as they choose, it was never intended for these personal issues to be displayed on a beer can or pushed in people’s faces.
Busch expressed his disappointment with Bud Light’s recent campaigns, which he believes have strayed from the brand’s traditional patriotism. He argued that the majority of beer drinkers, whom he characterizes as hardworking, blue-collar individuals, are not interested in advertisements that promote transgenderism.
Anheuser-Busch Heir Weighs in on Dylan Mulvaney Adhttps://t.co/XPHBw58XSg
— Townhall.com (@townhallcom) August 7, 2023
The interview took a contentious turn when the host, Harvey Levin, mentioned that gay bars serve Bud Light and the company sponsors Pride events. Busch insisted that while individuals’ sexual preferences should not be kept private, he believes they should not be advertised on beer cans. He expressed confusion as to why people are boycotting Bud Light now, suggesting that it may be due to a backlash against the brand’s public embrace of controversial social issues.
As Townhall reported, many beer distributors are not expecting Bud Light’s former customer base to return to the brand. Some retailers have even begun reallocating shelf space to accommodate other beer brands. This suggests that consumers have made a conscious choice to support brands that align with their values, rather than those that engage in divisive marketing tactics.
In conclusion, Billy Busch’s comments highlight a growing divide between traditional values and the modern push for inclusivity in advertising. While some may argue for the importance of representation and diversity, conservatives like Busch believe that companies should focus on appealing to their core consumers and preserving the wholesome, patriotic image that has made American beer so beloved. Ultimately, this controversy serves as another reminder that conservative values and traditional marketing strategies are being challenged in today’s society.
