Staff Reports
President Donald Trump’s aligned super PAC, MAGA Inc., finally opened its wallet for the midterms and made a splashy move: a $10 million TV and digital ad buy in the Texas U.S. Senate race. That buy, recorded in an FEC filing, sends a clear message — MAGA Inc. is not sitting on its cash, and anyone who said otherwise needs to update their notes.
The $10 million ad buy: facts you can bank on
The filing shows roughly $10 million to be spent in Texas, split about half to promote Attorney General Ken Paxton and half to attack state Rep. James Talarico. This is MAGA Inc.’s first big general‑election outlay of the cycle after months of headlines about a massive war chest that wasn’t being used. The numbers are public. The math is simple: $5 million for Paxton, $5 million against Talarico — paid TV and digital ads aimed at a tight race.
Why this punctures the “money on the sidelines” story
For weeks, anonymous GOP sources and some liberal outlets ran with a narrative that MAGA Inc. would largely hold off spending and that other players, including Elon Musk’s America PAC, would be the ones to step in. Cute theory. Reality has a way of showing up in ink and pixels. MAGA Inc. spokesman Alex Pfeiffer made the aim plain: to show Texans what he called “Talarico’s radical policies” and back Paxton. Even President Trump has made clear the cash is his to deploy how he sees fit.
What this means for the Texas Senate race and the midterms
Texas is now a crowded ad market. MAGA Inc.’s $10 million will raise the volume for Paxton, but it won’t be the only voice. America PAC and other outside groups have already put money into key contests, and they will keep piling in. Still, a $10 million buy at this stage can move undecided voters and shape the closing narrative. Republican leaders, including Senate leadership, wanted help in Texas — now they’ve got it.
Expect more spending and more headlines. Watch for whether MAGA Inc. follows this with buys in other tight races like North Carolina. And for those newsrooms that confidently printed anonymous chatter about “too late to deploy” the war chest — maybe save the hot takes until the filings are in. In the end, money talks and paperwork talks louder. MAGA Inc. just proved that point, and the left‑leaning pundit class learned it the hard way.
