Bud Light, the beer brand that has been in massive decline since partnering with transgender TikTok star Dylan Mulvaney, is now reportedly sponsoring an all-ages drag party. The event, titled “Pride of the Pines” and taking place in Flagstaff, Arizona, will feature performances by drag queens and has been listed as a “family festival event.” It is no surprise that a company in decline would resort to such desperate measures, but it is incredibly disappointing to see a once-popular brand stoop to promoting such inappropriate content to children through events like this.
Bud Light Sponsors "All Ages" Drag Party as Brand Teeters on Edge of Destructionhttps://t.co/5MNYaOx9V1
— The Daily Fetched (@DailyFetched) June 8, 2023
The fact that Bud Light is sponsoring this event comes as no surprise, considering the company’s previous missteps. Bud Light Vice President of Marketing Alissa Heinerscheid was placed on a leave of absence for her role in pushing the Mulvaney ad, and her boss also went on leave. Sources indicated that the two executives did not take a voluntary leave of absence, and “AB InBev named another executive to replace” Heinerscheid. This move shows that the company is trying to distance itself from the controversy, but their actions speak louder than words.
The Northern Arizona Pride Association lists a “No Nudity-City Ordinance” for “all gender forms” as one of the regulations for the park that the event will take place in. This implies that nudity is a concern for such events. While the event has been promoted as a “safe space” for all visitors, it is important to consider what kind of message this sends to children. Should they be exposed to such adult content at such a young age?
Bud Light claims to be in the business of bringing people together over a beer, but sponsoring an all-ages drag party isn’t bringing people together, it’s pushing an agenda. It is disheartening to see such a once-proud American company fall so far from grace. The brand needs to refocus and return to its roots, rather than attempting to cater to the demands of a few vocal minorities. It’s time for Bud Light to get back to basics and rebuild the trust of its loyal customer base.